I am about to describe a hypothetical situation. I've based it (loosely) on something happening in one of the many hobby communities found on Reddit. Which one isn't relevant, and neither are the people involved. Something similar could happen to those of us involved in almost any hobby. I suspect that something similar has already happened to some of us, and I know it has for me.
Imagine that there is a business and that you have bought items from them several times over the years. It could be a local shop or an online storefront. It is not a massive corporation but a small family-run business. What they sell isn't relevant, and neither is what you've bought. What matters is that you have been content to spend some of your money there. You have been happy with their prices and their service.