November 30, 2013

Breathing New Life Into Old Posts

English: Data from April 2011 Editor Survey th...
Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)
As a blogger, one of my favorite things about social media is how effective it can be giving old blog posts some additional life. I have been re-reading some of my old posts lately, going all the way back to 2005 to uncover some I nearly forgot writing. While many are embarrassing duds that make me wonder what I was thinking at the time, there have been a few gems worth dusting off. I've cleaned up a few, fixed some typos, added appropriate labels and/or images, and sent them out on Facebook, Google+, or Twitter.

I know that some bloggers take old posts like this and essentially re-post them on their blogs as if they were new. I do not have any problem with doing that, but I decided I'd rather preserve the old posts as old posts and try exposing people to them through social media. I have received a bit of pushback in the form of people complaining about the age of the posts they are seeing, but this has been fairly minor and does not seem to be an annoyance for most of my audience.

For the bloggers among you, have you tried using social media to expose your audience to your older posts? If so, has it been helpful? Have you found other ways to stimulate interest in your older posts that you might recommend to others?

Update: Beginning in 2018, I have started to re-post some posts as new ones after revising, updating, and/or expanding them. I'm continuing to distribute most of these through social media rather than as new posts; however, I've decided that it makes sense to re-post some.