Not only do you need a good name for your new atheist blog, but you need a way to set yourself apart in an increasingly crowded niche. Maybe you can do what someone else is doing but better. Maybe you have a novel idea for something that nobody is doing adequately yet. And then there are all the mechanics of attracting readers. In any case, the more deliberate you can be about your goals, the more likely you are to achieve them.
What tips do you have for those who are hoping to launch their new atheist blogs?