March 28, 2009

Christian Book Expo "A Major Disappointment"

City of DallasImage via Wikipedia

According to Publishers Weekly, the Christian Book Expo, held earlier this month in Dallas, attracted only 1,500 of the 15,000-20,000 attendees organizers had expected.
Stacks of unsold books and glum publishers stood for three days inside the cavernous Dallas Convention Center this past weekend at the Christian Book Expo, a first-of-its-kind event designed to connect publishers and authors directly with readers in the evangelical Christian market. Only problem was there were few readers to connect with, despite the show’s location in Dallas, the buckle of the Bible Belt and a top market for Christian publishers.
After two years in the planning, the event, designed to promote awareness of Christian authors, bombed badly. Of course, the economy may have something to do with this, but it is tempting to speculate that Dallas religious leaders expected to promote the event may not have the same influence they once enjoyed.

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