My frame of reference for this post assumes that you either have a relatively new atheist blog or that you are finally getting around to asking yourself why you have so few readers, little interaction around your posts, etc. and want to see what you might be able to do to improve things.
With this in mind, here are some suggestions:
- Install Google Analytics or an alternative system for monitoring traffic to your blog. This should be the first thing you do, so go do it now.
- Now that you have a way to track your traffic, it is time to make it easier for readers to subscribe to your blog. You are going to want to set up FeedBurner. You can find additional information FeedBurner here.
- Time for a bit of self-reflection. Why are you blogging? What is it that you are hoping to contribute to the atheist blogosphere? Does your blog clearly reflect these goals? Will a first-time visitor understand what you are trying to do and be able to quickly and easily find answers to his or her questions? Who is your intended audience, and what sort of voice will your blog have?
- Search Google and Bing for your blog and make sure it is listed in both. If it does not appear, you will want to submit it. You can find information about submitting your blog to Google here, and here is information on submitting to Bing.
- Does your blog have a blogroll in which you include links to some of the atheist blogs you read on a regular basis? If not, now would be a good time to create one. Other bloggers like incoming links, and this can be a great way to get their attention.
- Plan to write at least one high-quality post containing original content per week and as many as one per day.
- Consider whether Twitter is an appropriate platform for promoting your posts and interacting with others in the secular community.
- Make sure you understand how the commenting system you are using works, the limitations associated with it, and whether it might make sense to replace it with a third party option like Disqus or Intense Debate.
- Submit one of your best posts to the atheism subreddit at Reddit and share a few on Facebook and/or Google+.
- Review #3 above regularly, asking yourself whether you are accomplishing what you want to accomplish. Pay attention to the visual aspects of your blog, the ease of finding information, and the degree to which you are providing readers with something of value to keep them coming back.