The following passage from an article about Mormons and Southern Baptists competing for converts in the Religion News Service caught my attention:
Every year, the Southern Baptist Convention and the Church of Jesus Christ of Latter-day Saints spend tens of millions of dollars to spread their takes on Christianity. They rely heavily on thousands of faithful volunteers willing to spread out across the country to share their faith.Tens of millions of dollars to spread their belief system. Not tens of millions to help the poor or improve their communities but to promote their faith, increase their political power, and fill their coffers. Where does the rest of their money go? It sounds like quite a bit of it goes to building new churches, but plenty is left over to support anti-gay bigotry, oppose reproductive rights for women, and other pet causes.
How can we atheists ever hope to compete with this? Sure, we have reality on our side, but is that enough? We are a bit like the company with a great product who decides not to do any advertising because our product will speak for itself. Assuming our competitor has limitless funds to promote an inferior product, we've got an uphill battle. Then again, I'm not completely sure how to effectively market reality when it seems to be the last thing many people want.
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