December 22, 2009

Disclosure Policy

When we read content, even on the Internet, it is only natural that we want it to be reliable and accurate. If we cannot trust the source, then we are unlikely to stick around. Trust matters.

This is a personal blog, written and edited by me. I have never thought of myself as a journalist when it comes to writing this blog. My writing reflects my opinions, and I strive to be open about what I think. Expect me to be honest with you here.

What About Advertising?

This blog does accept forms of advertising, sponsorship, paid insertions or other forms of compensation. For example, I am an Amazon affiliate, meaning that I receive a (small) percentage of the purchase price on anything you buy through one of the links to Amazon.com on this blog. I also receive compensation from the various ads that appear on this blog.

Evidently, the Federal Trade Commission now believes that most people are too stupid to figure this out for themselves when they visit a blog or website! Before we bash them too much, it is helpful to remember that there are still people who believe in gods, so they might be right about some people (not Atheist Revolution readers, of course) failing to realize that bloggers make money from ads.

I abide by word of mouth marketing standards, meaning that I believe in honesty of relationship, opinion, and identity. The compensation I receive may influence the advertising content or topics included in this blog.

What I will not do is allow any form of compensation to influence my the evaluations of goods or services I convey in my post content. That is, I will never recommend something in a post merely because I have been paid to do so. The views and opinions expressed on this blog are mine and mine alone. I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

What About Freebies?

Once in awhile, I am contacted by someone wanting to send me something for free so that I will review it and share my impressions with you. I generally turn down these requests, but I am not necessarily opposed to such arrangements.

My policy on receiving free materials to review here is quite simple. I inform the individual or company in advance of their sending me a review item that they can expect a fair and impartial review. I am not going to provide a positive review in exchange for freebies. I will also identify in my review whether the item was provided for free so that you are aware of any potential conflict of interest.

Thanks for reading and supporting Atheist Revolution since February of 2005. I hope to live up to your expectations and give you a reason to return.

This policy is valid from 22 December 2009

For questions about this blog or this policy, please contact vjack using the "Contact Me" link on the navigation bar at the top of the page.

To get your own policy, go to http://www.disclosurepolicy.org.

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