I see no need to pick on Rupert Murdoch right now. I already have a very low opinion of the man, and the saga of the New York Post cartoon does little to make it any worse. Besides, Murdoch is not the only one do give the non-apology apology; he's simply the latest in a long list of public figures.
Remember, Rep. Monique Davis (D-Chicago), the anti-atheist bigot who berated activist Rob Sherman on the floor of the Illinois legislature? She too gave a non-apology apology. The media, and even Mr. Sherman, allowed her to get away with it.
Saying that one is sorry if someone was offended is not an apology. It externalizes responsibility for one's behavior and places it on the audience. The person making such an apology is essentially saying, "It is too bad that you are upset." This may be a nice sentiment, but it is not an apology.
As long as we allow public figures to get away with the non-apology apology, they will continue to do so. This is why I hope we do not let Murdoch get away with it.
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