To be fair, some Christians have jettisoned this concept of hell from their dogma. They realize that it is not possible to reconcile the forgiveness they want to preach with eternal damnation. Sadly, they seem to be in a small minority. For many Christians, hell is a central part of their belief system (and it shows).
Christians are quick to explain that their god provides everyone with a choice. Their hell can be avoided by conforming to the will of their god. But how is this choice - do what I say or suffer for all eternity - a moral exemplar? I am reminded of an abusive parent and see little evidence of love here.
Most of all, I am concerned about what Christians' hell-belief does to their interactions with nonbelievers in the present. How can I expect to be treated as an equal, worthy of respect and dignity, when interacting with someone who is convinced that I am destined for the worst sort of punishment they can imagine? And not only am I destined for this fate, but I am assumed to deserve it!
Subscribe to Atheist Revolution