Of course, there is no substitute for examining your own traffic data. You are collecting data on your traffic, aren't you? If not, you might want to review tip #1. If you don't track your own traffic, you have no good way to evaluate various methods for increasing it.
In a recent analysis of over 10,000 posts from multiple social bookmarking sites, Jake Luciani reports that he has identified the optimal times of day for submitting our posts to social bookmarking sites. It seems reasonable that we could extrapolate from his suggestions to learn about when we should publish our posts.
Here is what Jake found:
- The best times to publish blog posts are Tuesdays to Fridays between 10:00 am and 2:00 pm Pacific Standard Time.
- The worst times to publish blog posts are Saturday and Sunday afternoons.
Does this mean that you should not post on weekends? Not at all. But I would suggest that you think strategically about reserving your top posts for the optimal times described above. Direct your weekend posts toward attracting search engine users (i.e., long tail strategies). Oh, and if you have no idea what I mean by that, you'll just have to wait for the next tip!
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