Your Technorati authority increases as more blogs and web pages link to you. Reciprocal links are a great way to boost your authority, but adding each other to your Technorati favorites can also help. Some bloggers (like this one) even use software to automatically add everyone who has added them to their favorites. So if you have your own blog, it might be worth your while to add your favorite blogs to your favorites in Technorati. You never know who might add you in return, boosting your authority.
Tags: Technorati, Technorati authority, blogs, reciprocal links, authority, favorites, blogger, blog promotion, blog traffic, blogging